Privacy Policy

Effective Date: 6/28/2025

This Privacy Policy describes how Pretty Driven ("we", "us", or "our") collects, uses, and discloses your Personal Information when you visit or make a purchase from www.pretty-driven.com (the "Site").

We respect your privacy and are committed to protecting it. This policy complies with applicable privacy laws, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) where applicable.

1. Collecting Personal Information

When you visit our Site, we collect certain information about your device and your interaction with the Site. We also collect information necessary to process your purchases and respond to customer inquiries.

Personal Information We Collect May Include:

  • Name

  • Email address

  • Phone number

  • Billing and shipping address

  • Payment details (processed securely via third-party providers)

  • Purchase history and preferences

  • IP address

  • Information about your browser, device, and operating system

  • Site usage activity (clicks, pages viewed, time on site, etc.)

We collect this information through Squarespace, our hosting and ecommerce provider, and may use additional tools such as Google Places API to improve the user experience during checkout.

2. How We Use Your Personal Information

We use the collected information to:

  • Process orders and fulfill purchases

  • Communicate with you about your orders or inquiries

  • Improve and optimize our website experience

  • Provide customer support

  • Send promotional emails (with your consent)

  • Comply with legal obligations and protect against fraud

3. Sharing Your Personal Information

We share your personal information with service providers only as necessary to operate our business:

  • Squarespace: Website hosting, ecommerce platform, and analytics

  • Stripe: Payment processing (Stripe Privacy Policy)

  • Sift: Fraud detection services (Sift Privacy Policy)

  • Google Places API: Address autofill functionality during checkout

  • Email Marketing Tools (via Squarespace): For marketing communications

  • Zapier (if used): Data porting and automation

  • [Insert any other third-party tools or integrations you may be using]

4. Cookies

Our Site uses cookies and similar tracking technologies for functionality and analytics. Necessary cookies are always enabled to allow Squarespace to run the site securely.

Types of Cookies Used:

  • Essential cookies for site security and performance

  • Analytics cookies (only with your consent)

To learn more, visit The Cookies Squarespace Uses.

5. Your Rights

If you are a resident of California or the EEA, you have specific rights under privacy laws:

California Residents (CCPA)

You have the right to:

  • Know what personal data we collect

  • Request deletion of your personal data

  • Opt out of the sale of your personal data (We do not sell personal data)

  • Designate an authorized agent to make requests on your behalf

To exercise your rights, email us at [insert email address].

We do not knowingly collect or sell information of individuals under 16 years of age.

EEA Residents (GDPR)

If you are located in the EEA, we process your information under the following lawful bases:

  • Your consent

  • Performance of a contract

  • Compliance with legal obligations

  • Legitimate interests

You have the right to access, correct, restrict, or erase your personal data, and to object to certain types of processing, including automated decision-making.

To request data access or deletion, contact us at [insert email address].

6. Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, including fulfilling legal, accounting, or reporting obligations. You may request that we delete your personal data by contacting us.

7. Automated Decision-Making

We do not use fully automated decision-making that significantly affects you. However, for fraud prevention purposes, temporary blacklists may be applied to:

  • IP addresses after repeated failed transactions

  • Credit cards associated with blacklisted IPs

These blacklists are automatically removed after a short time.

8. Do Not Track

We do not alter our data collection practices in response to “Do Not Track” signals from your browser due to lack of consistent standards.

9. Changes to This Policy

We may update this Privacy Policy occasionally to reflect operational, legal, or regulatory changes. We encourage you to review this page periodically. Your continued use of our Site constitutes your acceptance of any updates.

10. Contact Us

If you have any questions about this policy or your data, please contact us at:

Pretty Driven
Email: customer-service@pretty-driven.com
Website: www.pretty-driven.com
Location: California, USA